The retail water market

Since April 2019, businesses and other non-household customers have been able to choose their water and sewerage retailer.

What is the retail water market?

Businesses, charities and public sector customers were once restricted to buying retail water services from their regional water company.

However, when the largest retail water market in the world opened for business, non-household customers were able to choose their retailer.

This was driven by the government’s Open Water initiative to encourage competition in the water industry as well as better, more tailored services for non-household customers.

How does the market work?

The retail water market works in a similar way to other utility markets, such as electricity, gas and telecoms.

Retailers purchase packages from wholesalers (regional water companies) and offer these to business customers.